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WHAT IS PROJECT COWBOY? Project Cowboy seeks the individual who best represents the spirit of Cowboy. Cowboy isn't the clothes you wear or the saddle you ride. Cowboy is a state of mind. From equitation riders to rodeo competitors, mailmen to ranch hands, ordinary to extraordinary, The Project Cowboy search will find "The Next Great American Horseman" who will be awarded the opportunity to appear on a RFD-TV Prime Time series. The winner of the Battle of the Sexes-Taking The Reins in Madison, Wisconsin will also win $10,000 prize money.
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